📏 How do you measure Product-Market Fit?

Ask 100 entrepreneurs, and you will get 200 different answers.😅

Answering this question is arguably one of the most mysterious questions in the startup world.

There are different approaches to measuring this.

I am a big fan of Rob Snyder's approach.

I love the simplicity of it.

It is centered around building and replicating your case study – basically, what your customer (a person, not a company) was trying to accomplish and how you helped him or her.

Here are Rob's five levels:

PMF Level 1: Don't have a customer case study that's worth replicating
PMF Level 2: Have a customer case study, but can't consistently replicate it
PMF Level 3: Can replicate a customer case study, but it's not a "hell yes" every time.
PMF Level 4: Can replicate a "hell yes" customer case study, just need a growth lever
PMF Level 5: "Hell yes" customer case study + growth lever, holding on for dear life.

Have you measured your product-market fit level? How did you do it?

Curious to hear how you tackle this.👇